[Infographic] A textbook approach towards influencer marketing

Why do you tap influencers? For marketing, branded content, to leverage their reach or create ambassadors? Influencer marketing can play different roles for different objectives. However, brands and agencies tend to miss out on the most important factor - influencer marketing saves time.

Their huge social media following and authority in the community makes the marketing process crisp and more effective. This infographic breaks down influencer marketing in the digital age - a textbook approach that breaks down the concept like never before.

The infographic was first published here.