Brand
Intex Technologies (India) Limited
Agency
RedCube Digital Media
Introduction
To induce the poignant, proud feeling of patriotism within the countrymen on the occasion of Republic Day this year, Intex Technologies composed a video for the campaign.
Intex wishes you all a very Happy Republic Day!A small tribute to a great nation from Intex Technologies and their fans on social media, who take great pride in being a part of this incredible nation called India. With so much more to it, these are a few facts about India and Indians that have made the Tricolor flag fly high. Wish you all a very Happy Republic Day!
Posted by Intex on Monday, January 25, 2016
Objective
To build a campaign solely revolving around the occasion of Republic Day to build brand engagement and cherish the common love of the masses: India.
Execution
To commemorate the patriotism of Republic Day, the social media handles of Intex persuaded fans to surface some rousing facts and achievements by India and Indians through comments on social media using #ProudIndia.
#ProudIndian Fact: India never invaded any country in her last 10,000 years of history.Share with us all the interesting facts about our India to make every Indian proud and stand a chance to win a smartphone.
Posted by Intex on Monday, January 25, 2016
As many as 40 facts from a variety of spheres were combined and knitted together as an inspiring video, which also had the background instrumental track of the song ‘Sare Jahan Se Acha’ sufficing all elements of patriotism.
#ProudIndian Fact: INDIA has been the largest troop contributor to the United Nations peace keeping missions.Share with...
Posted by Intex on Sunday, January 24, 2016
This video was released on January 26th to showcase gratitude towards the nation and to wish Indians on the Republic Day.
Result
The campaign entirely centric on the social media giant, Facebook received a decent response of over 45 thousand likes, 1,736 comments; the video was shared 1,334 times. A sum of 48400 likes, comments and shares was received.
On Facebook, it received 16 thousand video views, 14,769 post clicks with a total engagement of 79,138. And in conclusion, #ProudIndia reached a total of 7,08,254 people.
#ProudIndia managed to stir away from cliches and create phenomenal response through user generated content.
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