Meru assigns digital duties to MindShift Interactive

MindShift Interactive, an insightful digital outreach agency, wins the digital mandate for Meru Cabs - one of the first companies to launch metered "Radio cabs" in India under its brand "Meru." Headquartered in Mumbai, Meru Cabs provides a radio taxi service in major cities of India, like - Mumbai, Delhi, Hyderabad, Bengaluru, Jaipur, Ahmedabad, Chennai Vadodara, Surat, Pune & Kolkata.

The account was won following a multi-agency pitch.

The mandate for MindShift Interactive is to manage the brand’s social media, influencer relations and media across platforms.MindShift Interactive will work towards reinforcing Meru’s positioning as a pioneer in the industry through building stronger relationships with existing and new consumer sets.  The varied services offered by Meru shall be highlighted through engaging content and campaigns.

Speaking on the occasion Siddharth Pahwa, CEO, Meru Cabs, said, “MindShift Interactive is a team of energetic and creative minds. We are sure, the quality of creatives, content and various social media activities carried out by MindShift will add a lot of value to Meru’s social media presence. We look forward for a long and healthy association with MindShift.”

Commenting on the win Zafar Rais, CEO, MindShift Interactive added here, “We are happy to deliver services to a leader such as Meru Cabs and be part of the growing radio taxi space. Carpool by Meru, an initiative to reach out to more consumer needs, is how our journey with Meru began and we’re busy creating a shift in the way the brand is looked at.”