#SamosaChat simplifies Social Selling for your business

Social Samosa, is back with #SamosaChat and this time we are sweeping the dust off the term ‘Social Selling’. We all know it’s happening, but through this chat we aim to dissect as to how, when, why, where it is happening and more.

We have Social Selling experts who would shed some light on ‘Social Selling’  Co Authors of You Are The Key - Apurva Chamaria and Gaurav Kakkar who are inviting Twitteratis to share their questions, opinions, and views addressing it to @Social_Samosa with #SamosaChat.

Talking about the evolution of Social Selling our panelists shared that social media marketing involves communicating large set of customers while social selling is personalized differentiating between the two terms.

@Social_Samosa @gupta_pallavi A1.#socialselling will be more ROI focused requiring strong attribution #youarethekey #SamosaChat (1/3)

— Apurva Chamaria (@a1purva) February 12, 2016

Discussing about the barriers of Social Selling our panelists expressed that online relations enable trust but who knows the actual person behind the box.

@Social_Samosa the biggest barrier has to be TRUST! #SamosaChat #SocialSelling — Natasha Daruwala (@n_daruwala) February 12, 2016

@n_daruwala @Social_Samosa Aggree that's y 2 b a good #SocialSeller one has to inspire trust and build a credible persona #YouAreTheKey

— Apurva Chamaria (@a1purva) February 12, 2016

We also discussed about the first step for entering the world of social selling, our panelists told us to create a customer centric profile, publish content regularly, identify and engage prospects.

A3. Create customer centric profile publish content regularly Identify & engage prospects #youarethekey #SamosaChat https://t.co/UmDrXAPw5I — Apurva Chamaria (@a1purva) February 12, 2016

While we were engrossed in the discussing the question that popped up was how to engage with buyers on Social Networks, to which they asked us to start with sharing content based on their needs, commenting, helping them and finally connecting.
As the conversation continued, Twitteratis discussed the Social Selling success and highlighted the fact that research and user engagement is the key for selling

@Social_Samosa @a1purva @gauravkakkar82 Identify targeted buyers & provide content which delivers value: engagement would follow #SamosaChat

— Garvit Gupta (@TheGarvitGupta) February 12, 2016

Conversing about how the marketing content can be leveraged by the sales team to which panelist Gaurav Kakkar replied that Sales must leverage content such as whitepapers, eBooks and case studies to build trust.

A6 #SocialSelling enables amplification of marketing content centralized distribution using @hootsuite is gr8 https://t.co/SXkX2sfmWS — Apurva Chamaria (@a1purva) February 12, 2016

Some light was shed on the difference between social selling and social media marketing to which panelist Apurva Chamaria tweeted out a simplified answer saying Social media marketing involves communicating to a large set of customers while social selling is comparatively personalized.

@n_daruwala @Social_Samosa same as appales and oranges ;-) #YouAreTheKey #SamosaChat :-)

— Apurva Chamaria (@a1purva) February 12, 2016

@Social_Samosa @a1purva @gauravkakkar82 #SocialSelling is highly targeted and particular, unlike Social Media Marketing #SamosaChat — Garvit Gupta (@TheGarvitGupta) February 12, 2016

Concluding the chat, Social Selling was compared with traditional selling and the outcome of the conversation was that social selling helps you hear voice of sales prospect and crafting your services accordingly by gaining customer insights

#SocialSelling is like cold calling,only the calls are warm and welcome which is not the case in trad.selling. https://t.co/QkuwDhLdsK

— SocioAdvocacy (@socio_advocacy) February 12, 2016

A8: #SocialSelling helps you hear voice of sales prospect &crafting ur services accordingly by gaining insights #youarethekey #SamosaChat

— Gaurav Kakkar (@gauravkakkar82) February 12, 2016

To sum up as #SocialSelling is a new age phenomena which can help brands and businesses in identifying prospects generating new leads and converting buzz into business.