“We are more than what you think our gender is! Yes I’m a Woman & #IBuildMyUniverse”
Aditya Birla Money MyUniverse salutes women who are breaking gender stereotypes, building their universe by creating unique identities. Moving away from what is expected out of women in society; these women have surpassed difficulties & criticisms proving their highest potential.
The poem in the video has a strong message to convey the unspoken thoughts of a woman who goes beyond gender biases. Here’s raising a toast to all women creating their own universe.
Aditya Birla Money MyUniverse, a personal finance platform by Aditya Birla Financial Services Group launched the teaser of the campaign on 7th March, followed by launching the video on International Women’s Day.
#IBuildMyUniverse campaign video features inspiring women such as Sneha Sharma -Formula 4 Racer & Commercial Pilot, Fatima Khatoon - Crusader against Prostitution and Trafficking, Sanobar Pardiwala - Celebrated Bollywood Stunt Artist and Chandro Tomar –The Oldest Woman Sharp-shooter in the world who has won more than 25 National Championships.
Each woman is introduced in the video by a child playing that personality, expressing sheer dynamism. #IBuildMyUniverse conveys the fact that it’s about time we change the way we perceive women.
What’s more?
#IBuildMyUniverse campaign captured immense eyeballs on social media with catchy hashtag. The campaign hashtag further helped the brand create a strong recall. By showcasing young girls in the video, the campaign highlights the fact that these women achievers are an inspiration to millions of girls out there.
The video received an outstanding response. Within a day, it crossed 1 lakh views across Facebook & YouTube.
On Twitter a contest was held, asking followers questions related to the women in the video. The campaign hashtag was seen trending right from the time it was launched to the next couple of hours.
Character Cards of the four strong women were launched right after the contest ended.
The video and the contest generated a positive sentiment for the brand while saluting these brave women, who went against all odds to build their own universe.
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