ibis Chennai City Centre creates social footprint with Pay What You Want

Brand

Ibis Hotel

Agency

Fullscoop Advertising

Introduction

Accor Group made it possible for the travellers to stay at their newly launched property ibis Chennai City Centre at their desired price, even as low as 1 rupee . Within this offer anyone can stay at ibis Chennai City Centre for whatever amount they wish to pay plus the taxes.

Objective

The chief purpose of the campaign was to make audience aware of the newly launched ibis Chennai City Centre and that as an introductory offer anyone can stay at ibis Chennai City Centre for whatever amount they wish to pay.

Execution

Fullscoop Advertising who is associated with Accor Group as their preferred agency, strategically and creatively planned the launching of Pay What You Want campaign online.

In collaboration with other ibis properties in India, Fullscoop did cross promotion of Pay What You Want campaign by holding online contests on individual properties’ Facebook pages as well, with the aim of maximizing its reach to every part of India.

Results

With a total reach of over 5,00,000 and total engagement of more than 25,000 the campaign did well by receiving overwhelming response from the audiences. Of all Facebook pages together the Total Reach went up by 1.5 Lacs plus.

The campaign managed to breathe in novelty in the tertiary sector where social media is usually put to restricted use.