Dentsu Webchutney adds chat-app Hike to its kitty

Dentsu Aegis Network's digital agency, Dentsu Webchutney has been awarded the digital and creative duties for the popular Indian chat app-Hike. Dentsu Webchutney with offices in New Delhi, Bengaluru and Mumbai has clientele like Flipkart, Airtel, PAYBACK, Red Bull and Roland Garros.

Vidur Vyas, Vice President, Marketing, Hike spoke about the chat app's collaboration with Webchutney, “Hike is a fun, innovative and young brand with 90 per cent of its 100 million users below the age of 30. Building Hike further into a power brand will need trusted partners who share our vision and values, and bring with them a deep understanding of youth in India who are increasingly going 'digital only'. We are delighted to partner with Dentsu Webchutney as we build brand Hike together."

Commenting on the win, Sidharth Rao, CEO and Co-founder, Dentsu Webchutney said, "We are delighted that Hike found value in our offering and appointed us to partner them in their digital and creative endeavour. The idea is to synergise together towards building effective strategies for better customer engagement. It's the age of digital media, and a strong digital presence is the need of the hour. "

The account was won after a multi-agency pitch. As part of the new mandate, the agency will be handling the digital creative services for the brand. The account will be handled out of the agency's Delhi office.