Latest statistics by Hubspot present that Content with relevant images gets 94% more views than content without relevant images. Elevated importance of content isn’t news anymore; it is the need of chic and astute content that dominates the social sphere.
Keeping in line with this and more such statistics, 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content. The question is how to make it happen.
It is a sea of visuals out there and your content has to stand out for the right TG, while being creative, and contextual and these apps could help in that.
Cinemagraph
Cinemagraphs are still photographs in which a minor and repeated movement occurs forming a video clip. The best way to create Cinemagraphs is through the app.
Motorola used Cinemagraphs to market its Moto 360 2nd Generation. These visuals were called Motographs, motion images that showed how this watch creates time for its users.
Further, IBM created a gastronomic cinemagraph to promote their property – IBM #ChefWatsOn. The tech brand created such charismatic visuals to create with their consumers through a story that is much above their brand proposition.
Instagram launched a standalone app, Boomerang stitching together photos to create GIF like videos. These videos depict a story in one motion frame. The app was created with the intent of turning everyday moments into something fun and interesting.
On the very next day of launching the app, Cosmopolitan created a personalized message showing an employee blowing gum. Soon it came out with a video of Michelle Obama clicking her first Boomerang selfie with their report; the video garnered over 10, 000 views on YouTube.
Hyperlapse
Traditionally, time lapse videos depend on holding your phone or camera still while you film in different frames. Hyperlapse from Instagram features built-in stabilization technology that lets you create moving, handheld time lapses that result in a cinematic look, quality and feel—a feat that has previously only been possible with expensive equipment.
Bloggers have been resorting to timelapse videos for sharing their journey in quirky ways.
A video posted by David Guttenfelder (@dguttenfelder) on
GIF
A well utilized option by most brands. GIF is a motion visual created with a series of images. While brands use it to convey a message, it would be more apt to use it contextually to just drive engagement. They're also among the best options to leverage moment marketing - GIFs are easy to make and connect with the audience without any fuss.
Some of the best websites to download GIFs are GIPHY, GIFbin, Tumblr, and Imgur.
Vine
The six seconds video app has been around for a while and will continue to do so as it demands crisp content and creative thinking. Vine videos are one of the best ways of executing pre-buzz and teaser phase of campaigns.
Dunkin Donuts has managed to ace its Vine game by sharing 6 second videos of its beverages and savories. The videos are about giving their followers a tempting view of what happens in those kitchens.
Visuals aren’t just about creating content that stands out, but integrating the core strength and offering of each kind of visual in your content strategy. Each kind of a visual, need to be used in storytelling – in a manner that they fit and add further value to the campaign.
With decreasing organic reach across platforms brands need to rise above linear storytelling and captivating visuals are amongst the best ways to achieve it.
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