He fills the void in your life like no other man ever can; personification of power, protection, and potency - this persona is someone who deserves to be celebrated every day.
From throwing you up in the air as a baby, spoiling you with ice-creams to becoming the head of advisory for your life decisions, your father and you have come a pretty long way making memories.
Social Samosa highlights the few brands who churned out the best Father's Day campaigns to celebrate the first super hero in our lives.
BankBazaar.com
The brand produced a warm campaign this Father’s Day stringing it well with the nature of their brand. Surfacing a typical Indian father-son relationship, #ThankYouDad is a campaign which identifies
this personality as #MyDadMyFirstTeacher.
AirAsia
What beats a father-daughter relationship? Nothing. Absolutely nothing. To re-affirm this statement, AirAsia released a campaign which defines this relationship in the sweetest way possible - narrated by a daughter in various stages of her life. On closing lines, the brand says ‘A father’s love is forever’ and we couldn’t relate more
Raymond
The legacy brand pushed the envelope with #Salutingsinglemothers , the video campaign might come across as a paradox to the occasion but the message hits the nail on the head.
Flipkart
Creating buzz around the significance of the day, the e-commerce brand created #FathersDayIsComing. They held a campaign on Twitter, interactive in nature, throwing questions at twitteratis to indulge in some Father’s Day fun.
Moto
Accept it or not, everyone has attempted to imitate their dad at least once in their life and this is what the brand asks you to do again. Coming up with a digital campaign focusing on the man of the day, Moto invited audiences to be a part of this fun activity by asking them to impersonate their dad through a video and sharing it with the digital world.
Blush
Culture Machine's lifestyle channel for women, Blush, featured the extraordinary story of Pastor Reji Thomas, who gave up his government job and started the Bless Foundation to shelter HIV+ve kids, who have been abandoned by their families.
Reji shelters 22 kids; he takes care of their medical treatment, their living expenses, and their education with the help of public donations. He has so far managed to rehabilitate 90% of the kids brought under his care. His wife and kids stay with these children as one big family, giving these kids parental care and a place to call home.
This heart-wrenching real life story is inspirational and clearly suggests that fatherhood is a feeling, not a face.
Nickelodeon India
The channel released a campaign which lets you take your dad on a dinner treat. Comparing motherhood being equal to fatherhood, the brand came up with video asking viewers to share their love for their dad through social media with #BaapKiBaapta relating the hashtag to Maa Ki Mamta.
India MART
It’s an established fact that every dad always went an extra mile to protect you and see you smile and the brand calls you out to do the same for him. Running a campaign under #CarryTheLegacy, the brand asks their viewers to share one instance when their dad went out of their way to do something for them to commemorate this occasion.
Westside
He may be old school, but there’s something cool about every dad. Shopping brand, Westside calls out their consumers to share one thing about their dad which makes them cool using #CoolDad. The campaign celebrates Father’s Day and toasts to every dad who has a cool side.
Club Mahindra
Nothing can equate the joy and happiness a father gives to his children over the years, this campaign reminds the kids of today that its #TimeToReturn with the smallest of gestures.
Nexa
Father’s Day! Once a year, the man who lives his life for the happiness of his children, gets acknowledged, and his contribution to the family unit celebrated the world over. The campaign by the brand NEXA celebrates the day with ‘The Fatherhood Drive’ differently with a 360 degree video that is doing rounds of news on Facebook. So in the midst of so many Father’s day videos, NEXA released a video that perfectly amalgamated emotions with the latest technological innovation.
Pantaloons
Fathers and fashion – imagine that?! The fashion rules that dads live by are surprising and downright adorable.This video shows the wacky, crazy and downright jaw-dropping fashion confessions of these fathers and kids!
Hyundai India
Hyundai India decided to post a tribute to someone who is our mentor and constant support throughout life, our Father.
These are some campaigns that managed to catch our attention. If you know any other campaign that should be a part of this list, let us know on team@socialsamosa.com.
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