Twitter introduces Dashboard to encourage SMB marketing

Twitter has recently been rolling out update after update, trying to introduce new features and tweaking existing features to make their platform easier to use, keeping in mind the changing requirements of users.

After the Live Video icon and Stickers, the newest update comes in form of a standalone app, Dashboard, which will help small and medium business owners track feedback, mentions of their business name even if users haven’t directly tagged them using the ‘@’ tool; Dashboard will allow tweet scheduling and also offer suggestions regarding what may or may not help the brand reach out in a better way to a wider range of users.

Twitter's official blog further says that the Dashboard has an ‘About you’ section that displays tweets and mentions about the brand and also offers input on how to respond to them.

For example, if you work at a restaurant, a tip like, “Your team is as unique as your business. Tweet a surprising fact about one of your team members,” might remind you to share some recent recognition your chef received. Or, if you’re an interior designer, seeing, “Share the love. Like and Retweet kind words from your customers,” might prompt you to Retweet a customer’s excited reaction to one of your recent projects.

The new app arrives a week after Twitter’s release of the ‘Engage’ app, which enables celebrities and other verified accounts with similar functions.

This is Twitter’s first attempt at simplifying the business interaction for small businesses as their partnership program already provides an array of options for big brands to communicate with their followers and audience.

Twitter plans on gaining popularity with small business owners who do not possess a lot of resources to promote themselves by offering targeted marketing options and simplifying one-on-one interaction with customers and offering assistance with grievances and compliments in real time.

Facebook and Google are present day alphas among social media marketing platforms and Twitter wants a piece of this very lucrative pie and Dashboard just might help them get a bigger piece.

Dashboard has been made available on the web and on the iOS platform.