Social Kinnect wins the digital mandate for HDFC ERGO

Through a multi-agency pitch, HDFC ERGO, awarded its social media duties to Social Kinnect, a Mumbai based full service digital agency.

Social Kinnect presented a fresh approach to the brand's existing tagline ‘Take It Easy’ by providing a welcome twist to insurance with a fun take on life.

The duties would cover all social media activities, creative campaigns, digital videos in order to grow and strengthen the brand's existant media buying relationship. New communication across all platforms by the agency will commence soon.

HDFC ERGO endeavors to improvise and cater to every need of the modern day customer with superior customer support service through automated processes. This helps to provide customers a seamless and hassle-free experience.

Rohan Mehta CEO Social Kinnect on the account win said, "We are excited to work with HDFC ERGO and together are looking to execute some exciting work with them to bring a fresh approach to the brand. HDFC ERGO will help us gain better insight in the general insurance space and strengthen our portfolio in the BFSI segment."

Shefali Khalsa, Sr. Manager – Marketing & Corp Communication, HDFC ERGO, said, "Today social media is an important & linear platform for brands to plank its presence and connect with end users in retail space. The fact that out of total 1.65 bn Facebook users 142 mn are from India supports the above premise. At HDFC ERGO, we have a clear focus on digital strategy underlining social media marketing. With multi-dimensional & omni-product campaigns, we have been quite rampant on social media platforms. To augment our reach and rattle up the roadmap with the current year’s brand strategy, we are glad to have Social Kinnect on board. We are confident that the young talent and energies of the agency will bring a new wave and help us accentuate our brand message “Take it easy”.

Social Kinnect , is a Mumbai based full-service digital marketing agency founded in 2011, providing Result Driven Digital Marketing services to brands such as Zee TV, Fashion at Big Bazaar, LODHA, Zee Studio, Abbott India, IDBI Federal, Times Pro, Durian and Borosil.  Their range of digital services include Social Media Marketing, Media Buying / Planning, Strategy, Digital Video Conceptualisation & Production, Websites and Application Development among others.