#SocialMediaRoundup - The week that was

The last week of June proved to be a fruitful one to the social media industry. Major social platforms were seen making changes to stay relevant while competing with the youngest kid on the block – Snapchat.

We at Social Samosa, present to you a quick round up of all that kept the social town abuzz last week.

Twitter hops on the sticker bandwagon

Going beyond its usual professional micro-blogging nature – Twitter announced the launch of stickers on its platform. You can place these stickers on top or anywhere else on your image. Stickers such as hats and flowers and many more to make your pictures fun. The update comes close on the heels of Facebook’s announcement of introducing filters for Live.

Facebook algorithm to give more preference to personal content

The recent algorithm update by Facebook helps users see more updates from friends and family as opposed to brands. Facebook’s official blog explained why stories on the News Feed are ranked, and on the basis of what values. Well, this could mean bad news to brands.

Twitter introduced new dashboard for SMBs

A standalone app, Dashboard, will help small and medium business owners track feedback, mentions of their business name even if users haven’t directly tagged them using the ‘@’ tool; Dashboard will allow tweet scheduling and also offer suggestions regarding what may or may not help the brand reach out in a better way to a wider range of users.

Pinterest announced updates to give an impetus to online shopping

Pinterest is also taking a page out of Amazon’s book and giving users the option to add a range of products to a virtual shopping bag irrespective of the number of merchants you are purchasing from. The pinning platform will also be giving an impetus to its Buyable Pins feature.

While Facebook and Twitter run the race to claim the ultimate throne, Pinterest is striving to ace its niche. One thing common amidst all platforms is stiff competition from Snapchat, which is now moving beyond its Gen Y TG. Facebook's change in algorithm could have immense repercussions for brands that  are already struggling with organic reach on the platform. Conversely, influencers stand for an opportunity because of their human and personal nature.

Facebook's change in algorithm could have immense repercussions for brands that  are already struggling with organic reach on the platform. Conversely, influencers stand for an opportunity because of their human and personal nature.

Twitter's attempt towards getting up close and personal can be charted as a measure towards increasing user acquisition, a number they have been working on since the past few quarters.

The recent updates open a lot new avenues for brands in terms of targeting and creativity. Stay tuned in to keep a track of how the social graph moves in the coming weeks.