[Case Study] Nirmal Lifestyle tells us #SharmajiKiKahani

Brand

Nirmal Lifestyle

Agency

Insomniacs

Nirmal Lifestyle is a real estate giant and they decided to promote their brand and tackle their low social media presence by launching a campaign.

Objective

Nirmal Lifestyle wished to promote their new projects in Mulund with an offer driven campaign to generate leads and at the same time create a durable social media presence and brand reputation.

Execution

The brand came together with Insomniacs and INIT Design Studio to develop a strategy to achieve their objectives by launching two campaigns on social media and created a microsite for the same.

The first campaign was named Nirmal Home Delivery Movement and as the campaign was offer-driven, the company created creative illustrations highlighting the offer and key aspects of the deal they offered.

The second phase of the campaign was promoted on social media platforms, Facebook, Twitter, and YouTube in the form of illustrations and an animated videos created for the campaign called #SharmajiKiKahani’.

It highlighted the obstacles one has to go through when purchasing real estate and how Nirmal Lifestyle offers solutions and benefits.

Results

Nirmal Lifestyle succeeded in creating a formidable social media identity with the help of their campaign and managed to convert 3600 leads out of their social media reach.

Results

Their animated video depicting the struggles of purchasing real estate resonated well with their target audience and garnered more than 10k views on YouTube. It became the most viewed video from the real estate market that month.

Impressions accumulated by the brand were more than 30 lacs and helped them sell more than 17 crore worth of inventory. Nirmal Lifestyle put the word out about their upcoming projects and offers and made their presence felt on social media.