DigitasLBi bags Aprilia's digital mandate for Indian market

DigitasLBi bagged the digital mandate for Aprilia India, another brand from the house of Piaggio. They have been undertaking the digital duties for Vespa India since 2013 and now take their partnership further with the Italian two-wheeler manufacturer. DigitasLBi's Mumbai office will be working on the Aprilia account.

Amaresh Godbole, managing director, DigitasLBi, India exclaimed, "DigitasLBi has been proud to partner Piaggio on Vespa for a while now and this mandate extends our strategic alliance to another marquee brand. We are all extremely honoured to be associated with Aprilia and excited by the vision for the brand. DigitasLBi has a pivotal role to play given the nature of the category and audience. We hope to help chart the digital roadmap for this iconic brand in India."

Aprilia is entering the Indian market this year by introducing Indian consumers to the Italian made scooter, Aprilia SR150.DigitasLBi will create a digital presence for the brand and handle following product launches in the future.

Ashish Yakhmi, head of marketing at Piaggio Group explained, "DigitasLBi has always shown a deep understanding of the brands they handle and we have seen the insightful work they have been delivering on Vespa. We are happy to have them on board for Aprilia and extend our association. We look forward to some great campaigns!"