Mindshift Interactive wins the digital mandate for Universal Music India

MindShift Interactive, Insightful Digital Outreach firm, wins the digital mandate for Universal Music India Pvt. Ltd. The account was won following a multi-agency pitch.

MindShift Interactive will leverage the digital communication for Universal Music India Pvt. Ltd and Universal Music Desi across social media platforms. The agency will be handling social media marketing, influencer relations and media planning for the brands. With growing success of new platforms and tools such as Instagram Stories & Facebook Live catering to the new age digital consumer, MindShift Interactive shall be evaluating the adoption of many of these as well. MindShift shall be working with Universal Music in promoting international artists such as Drake, Rihanna, Justin Bieber, Katy Perry, Selena Gomez along with domestic artists Amrit Dasu, Qurat Ul Ain Balouch (QB) and Anmoll Mallik to name a few.

Commenting on the win Zafar Rais, CEO, MindShift Interactive states, “Social media and associated streaming services have changed the way fans discover and enjoy music, as well as how the music industry discovers, promotes and fosters both new and old musicians alike. Hence, it’s an absolute need to create new benchmarks for labels and artists to stand out in this rapidly changing space. With insights backing us on the evolving consumer interests and behaviours, we’re working on new ways to engage and gain evangelism for Universal Music.”