Wallace Pharma assigns digital mandate to Rage Communications

Rage Communications, a full service digital communications agency has bagged the digital business of Wallace Pharma’s OTC vitamins. Branded VitBits, the chewable multi-vitamin jelly is aimed at children.

Rage Communications has been mandated with creating the entire online marketing ecosystem for VitBits! beginning with an intuitive website followed by a social media presence that will sustain marketing efforts. These efforts will be further fortified with media campaigns and online sales via established players like Amazon. Rage will also work on building and sustaining the VitBits! website’s organic search performance with search engine optimization.

Neville Medhora, Vice President, Rage Communications says "It’s not just about selling a jelly vitamin but helping mothers nurture their kids via advise, a mothers community and access to information that she is actively seeking. We want to be a part of her journey in bringing up her kids."

Vinay Pinto, Executive Director, Wallace Pharmaceuticals, said, “VitBits! will further strengthen our strong paediatric franchise. With VitBits!, we enter the emerging market of paediatric nutrition. VitBits! is not just about marketing a product, it is partnering with the mothers in the upbringing of their children.”