United Nations World Tourism Organisation declared September 27th and World Tourism Day in 1980 - a global milestone and now a real time marketing opportunity for brands. #WorldTourismDay trended on the top spot on Twitter, globally and we decided to take a quick look of who leveraged the trend, who were prepared for it, who just hopped on because they wanted to.
According to data by Hashtracking, #WorldTourismDay generated 186,470 impressions in one day. The tweets and posts were majorly concentrated with creatives wishing World Tourism Day, amongst a few well-constructed campaigns.
ICICI Bank initiated #JoyOfTravel during which the brand collaborated with Thomas Cook to promote their travel card. ICICI asked their followers to share their favourite travel memory and churned out creatives around travel tips.
This #WorldTourismDay, experience the #JoyOfTravel with ICICI Bank Travel Card. Know more: https://t.co/GpZolyrBAD pic.twitter.com/pnY3qDo7QS
— ICICI Bank (@ICICIBank) September 27, 2016
ICICI Bank Travel Card brings you the #JoyOfTravel this #WorldTourismDay! Share your memories with us. pic.twitter.com/SuWoSSKV6n
— ICICI Bank (@ICICIBank) September 27, 2016
@ICICIBank
One such memor: travel to Leh.#JoyOfTravel #WorldTourismDay #PangongLake #Leh #Friends #IncredibleIndia pic.twitter.com/1cZ9gtiIqU— Manas Ranjan Sahoo (@MRS_Manas) September 27, 2016
Blue Star is yet another brand to have taken the contest route – the brand asked their followers questions around travel trivia with a gratification of an overnighter bag.
This #WorldTourismDay vow to travel more, seek unexplored places, and let your mind and soul wander limitlessly! #tourism #contest pic.twitter.com/II7UHkfNv2
— Blue Star (@Cool_My_World) September 27, 2016
France Italy #WorldTourismQuiz @Cool_My_World https://t.co/EOPTgHZSN9
— snehalata jain (@SnehalataJ) September 27, 2016
American Tourister ran a similar campaign, engaging with their followers through questions around famous tourist spots around the world. #ATxperience generated 223,413 impressions on Twitter, according to Hashtracking.
Gear up to win exciting gifts on #WorldTourismDay. #ATxperience #contest starts at 12 noon. Are you excited to take a world tour with us?
— American Tourister (@AMtouristerIN) September 27, 2016
Loved the contest.
Big desire to win! ♥️♥️♥️♥️♥️♥️♥️#ATxperience
— Kaisha (@ladyluck_16) September 27, 2016
Incredible India, Indian Government’s official property to promote tourism took up #WorldTourismDay with a noble cause. They focussed on making tourism accessible to all irrespective of their disabilities. #Tourism4all dominated all their communication with picturesque creatives and thought provoking messages.
Tourism for all - Promoting universal accessibility #IncredibleIndia#WTD2016 #tourism4all pic.twitter.com/9MLS5bWTyN
— Incredible!ndia (@incredibleindia) September 27, 2016
Darjeeling Tourism shared some exceptionally beautiful images of the place, urging their followers to travel this #WorldTourismDay. Maharashtra Tourism and UP Tourism handles too followed the suit with creative illustrations.
Behold the charm, feel the joy and find divine rapture in the heartland of India, Uttar Pradesh. #WorldTourismDay #UPTourism pic.twitter.com/nGYyasGdI9
— UP Tourism (@uptourismgov) September 27, 2016
MTDC wishes you all a very Happy World Tourism Day!#WorldTourismDay #MTDC #Maharashtra pic.twitter.com/N5z2hzOWjP
— Maharashtra Tourism (@mtdc_official) September 27, 2016
A number of brands leveraged the #WorldTourismDay wave with simple creatives, making a strong statement.
RT if agree. You don't need magic to disappear, all you need is a #destination & #Skyscanner for the best #flight options ☺ #WorldTourismDay pic.twitter.com/uk6HswpwEe
— Skyscanner India (@SkyscannerIN) September 27, 2016
So many books to travel with, so little travelling! ✈???#WorldTourismDay pic.twitter.com/zOZOQiz9vN
— HarperCollins India (@HarperCollinsIN) September 27, 2016
While banking on a trend can be a good reverse to getting a hashtag to trend – sometimes there is just no connect between brands and the trending hashtag.
Send us your #travel #photography with #crocs this #WorldTourismDay ! #crocstravels #TravelTuesday https://t.co/6NSerJ7uDE
— Crocs India (@CrocsIndia) September 27, 2016
E S C A P E.
? https://t.co/aNd4W4FMzY#Travel #Quotes #WorldtourismDay #India pic.twitter.com/bctHz4seNs— Shop Pirate (@ShopPirate) September 27, 2016
There were also a few brands who stood the chance to benefit from #WorldTourismDay but stirred away with meagre creatives.
This #WorldTourismDay, the world's staying at OYO. Visit https://t.co/atYl2baROn to make your booking #NikalChaleinpic.twitter.com/pF9KuRvIZs
— OYO (@oyorooms) September 27, 2016
Karvy Growth Hub
A financial services company, posted a short video on their official Facebook and Twitter handles celebrating the growth of tourism in our country on the occasion of #WorldTourismDay
#WorldTourismDay took social media by storm giving brands and users something to talk about.