S.P.A.G. acquires digital marketing and social media agency Giga Health

S.P.A.G., a specialized Public Relations, Public Affairs and Digital Marketing consultancy announced the acquisition of Giga Health; a healthcare focused digital marketing and social media agency.

The brand will continue to operate as Giga Health under the aegis of the S.P.A.G. group. The move will help S.P.A.G. build on expertise, further expand the service offerings and strengthen its presence in the fast evolving pharmaceutical, med-tech and healthcare sector.

S.P.A.G. recognizes the huge opportunities that exist on the digital platforms for pharmaceutical and med-tech companies in India – both multi-nationals as well as domestic. Companies are acknowledging the need to spend more on digital marketing and social media. This has fueled growth prospects for marketers in the pharmaceutical, med - tech and healthcare sectors. S.P.A.G. aims to underscore this potential and enable firms to engage better with the HCPs, and the patient community through digital marketing and social media strategy.

With this collaboration, S.P.A.G. is aiming for a big qualitative and quantitative leap in the digital marketing space, a portfolio that is managed by its digital marketing arm, D Yellow Elephant . Aman Gupta, Managing Partner S.P.A.G. created D Yellow Elephant in early 2015 as a full-service, specialized digital marketing firm focusing on pharmaceutical and life sciences industry. It offers specialized marketing communications services by integrating technology, medical sciences and communications.

Founded by Abhijit Shitut in 2015, Giga Health plans, creates, builds and measures digital brand-building solutions for healthcare clients. Giga Health's services include digital consulting, social media strategy and content marketing solutions.

Speaking about this acquisition, Aman Gupta, Managing Partner, S.P.A.G. said, “This is a strategic move for us, as it advances our vision of expanding the portfolio in the digital marketing and strategic social media. Giga Health’s expertise and philosophy is in sync with our own. Together we can build capacity and create an end-to-end value proposition that offers the most innovative and competent products to our customers. Abhijit’s experience and knowledge can help us in leveraging unique insights and strengthen our presence in the pharmaceutical, med-tech and healthcare sector, domestically and internationally. “

Abhijit has spent around two decades in healthcare communications. He has been previously associated with Publicis Health where he spearheaded Digitas Health's Mumbai office.

Commenting on the collaboration, Abhijit Shitut who will be joining the leadership team at S.P.A.G. as Group COO said, “This is a natural progression for me and my firm. I am excited to start this journey. S.P.A.G. is doing groundbreaking work since its inception, which is very inspiring. I hope I am able to add value to their existing capabilities and together we are able to accomplish much more for our customers and employees.”

The immediate priority of the group shall be to scale up the existing digital marketing and social media offerings.