Langoor wins online meat brand Licious' digital mandate

The scope of work extends across a strategic digital marketing plan which includes building the digital brand, understanding in depth customer behavior, leveraging digital insights as it moves from strength to strength while acquiring and engaging customers across the country.

The end result of this initiative will transform their current business. The account was won following a multi-agency pitch.

Commenting on the mandate, Abhay Hanjura, Founder, Licious, said, “With urban India becoming more open to gastronomical experimentation, meat as a category is bound to do exceptionally well. Meat procurement continues to be a challenge for people in terms of its quality and freshness. People usually don’t have an option other than buying or consuming frozen meat. With Licious, we are bringing in a change for good that balances both quality and taste at a great price.”

Founder, Vivek Gupta also added, "We wanted to leverage digital to the fullest and empower our business at its core. Langoor's research and data backed digital strategy provided us with relevant insights and an impactful game plan to reach out to consumers in a simple, human and engaging way. In addition they represented deep commitment to the brand and were flexible around the model of operations that balances brand awareness and ROI."

Venugopal Ganganna, Chief Executive Officer, Langoor adds, “We are delighted to win the digital mandate for Licious. The food tech space is super challenging. The opportunity to create a category motivated us to come up with unique strategies that will change the game for them. In Licious, we found a team who not only had clarity on what they want but were also completely open to learn more about the digital industry to enhance their understanding as we co-created solutions together.”