[Case Study] MYSUN spreads awareness about Solar Energy with #CaptureMySun

Brand

MYSUN

With the rising pollution levels, and rapidly depleting natural resources, the need of the hour is to effectively incorporate and utilize solar power, and this idea was promoted by MYSUN, an online marketplace focused on solar energy.

Objective

In order to spread awareness, boost viability of solar as an energy resource and to earn the appreciation the Sun deserves, MYSUN teamed up with Mumbai Instagrammers for #CaptureMySun.

Execution

MYSUN invited photographers from across the country for a chance to participate in the photo walk which was promoted through Mumbai Instagrammers, challenging them to capture the magnificence of the Sun in their own creative manner through their lenses.

@mysunindia and @mumbai_igers present the #CaptureMySun PhotoWalk & Contest! Join us and share your best pics of various hues of the sun. Register here: www.itsmysun.com/capturemysun Date: Dec 18, Sunday Start time: 4:00 pm Starting point: Outside Mount Mary Church, Bandra Shooting the Sun has always been a challenge for most photographers. But when you do that well, you know you have got that ‘perfect shot’ that you are proud of. And want everyone to see that. How to Participate: 1) Register on www.itsmysun.com/capturemysun with your active/valid Instagram handle 2) Participants must follow @mysunindia on Instagram 3) Photos must be tagged with #CaptureMySun and @mysunindia. Only new uploads on Instagram will be considered as valid contest entries. Contest commences on Dec 18, 4:00 pm and ends on Jan 2, 12:00 am. 4) 2 winners will be selected by a jury and announced on Jan 18 5) Free entry and open to all, you can use any camera type - DSLR/smartphone/point-and-shoot 6) Please read all Terms & Conditions on registration link for contest eligibility. Inquiries: @manalipathare, 9702007427

A photo posted by Mumbai Instagrammers (@mumbai_igers) on Dec 14, 2016 at 6:20am PST

#CaptureMySun was aimed at bringing the beauty and importance of the Sun to the attention of social media users, spreading the word about clean and endless energy that we have at our disposal.

3 days to go for the #CaptureMySun PhotoWalk! :) Have you registered yet? @MySun​India​ and @mumbai_igers present the #CaptureMySun PhotoWalk & Contest! Join us and share your best pics of various hues of the sun. Register here: www.itsmysun.com/capturemysun Date: Dec 18, Sunday Start time: 4:00 pm Starting point: Outside Mount Mary Church, Bandra Shooting the Sun has always been a challenge for most photographers. But when you do that well, you know you have got that ‘perfect shot’ that you are proud of. And want everyone to see that. How to Participate: 1) Register on www.itsmysun.com/capturemysun with your active/valid Instagram handle 2) Participants must follow @mysunindia on Instagram 3) Photos must be tagged with #CaptureMySun and @MySunIndia. Only new uploads on Instagram will be considered as valid contest entries. Contest commences on Dec 18, 4:00 pm and ends on Jan 2, 12:00 am. 4) 2 winners will be selected by a jury and announced on Jan 18 5) Free entry and open to all, you can use any camera type - DSLR/smartphone/point-and-shoot 6) Please read all Terms & Conditions on registration link for contest eligibility. Inquiries: @manalipathare, 9702007427

A photo posted by Mumbai Instagrammers (@mumbai_igers) on Dec 15, 2016 at 7:06am PST

More than 200 photographers captured the Sun, churning out breathtaking images courtesy of the photo walk that lasted for more than 3 hours beginning from the Mount Mary Church in Bandra to the Bandra Fort on December 18th, 2016.

And we started the #CaptureMySun photowalk with @mysunindia :) Follow our stories for more updates.

A photo posted by Mumbai Instagrammers (@mumbai_igers) on Dec 18, 2016 at 3:31am PST

Eminent personalities such as Ravi Khanna, CEO Aditya Birla PV Business, Nimish Sawant, Editor Firstpost and Tech2, Utpal Bhaskar, the Managing Editor- Infracircle (Newscorp VCCircle) as well as Anil Mascarenhas, Editor at India Infoline Ltd (Vice-President, Content) formed the jury that judged the entries that were posted on Instagram.

It's all about 4 days! Have a glance at the journey so far & keep sharing your entries with us using #CaptureMySun: http://goo.gl/zxV2Pn

A photo posted by MySun (@mysunindia) on Dec 29, 2016 at 2:02am PST

Results

#CaptureMySun photo walk was very well received by photographers as the contest received more than 720 unique entries on Instagram from all the participants.

Entries for the contest received Likes in excess of 187k in total and total comments were 4.5k indicating significant user interest and interaction. #CaptureMySun managed to reach 2.2 million people through the initiative.

Through the 720+ unique entries, the average number of Likes per post was observed at 293 and Comments at 7.15, earning MYSUN’s official Instagram page 261 new followers.

#CaptureMySun also delivered more than 2.5million impressions on Instagram, a testament to the campaign’s online and on-ground appeal that helped MYSUN spread awareness regarding solar energy.