The news literally spreads like fire in this age of Social Media. And when Ranveer Singh’s eccentric dressing sense turned ON Twitterati and online media publications, Durex India grabbed the opportunity to make some noise

To give you a background, Ranveer Singh stole the thunder from Shahid Kapoor at his birthday party triggering a surge of witty and sarcastic condom-centric reactions from the twitter-verse on the choice of his outfit for the day.

When you zoom into your sperm using a microscope. pic.twitter.com/dA7AnoX1Uu

— Sahil Shah (@SahilBulla) February 20, 2017

How @RanveerOfficial was born. pic.twitter.com/dkeac290eg

— East India Comedy (@EastIndiaComedy) February 20, 2017

Ranveer - I am horny

Deepika - Ok. Let's do it. But wear protection, ok?

Ranveer - Say no more pic.twitter.com/0eLY7oFquZ

— Sagar (@sagarcasm) February 20, 2017

The Social Newsrooms at almost all the leading online publications got into this action packed performance act and published a flurry of articles within couple of hours

The umpteen references and mentions of the word condom with their brand ambassador Ranveer Singh activated the social media minds at Durex India / Agency on record and they played this masterstroke with ease and grace

'Always exciting, always safe' #Durex #DoTheRex https://t.co/UHkGEndEoh pic.twitter.com/6Q6VtAQa1k

— Durex India (@DurexIndia) February 22, 2017

The post has gone viral with over 2 lac likes in a span of 40 hours. Though a section of audiences online are still ridiculing the actor for his fashion sense, this camaraderie has delivered a classic moment marketing case to learn from