Brand
IDFC Bank
With the arrival of the wedding season, IDFC Bank blended their services for a well-timed campaign with #ShaadiKeKharche.
Objective
Promoting their Personal Loan services this wedding season, IDFC Bank offered their followers a chance to have the lavish wedding that one always dreams of and highlighted the financial strain with #ShaadiKeKharche.
Execution
With a series of creative illustrations on their social media handles on Facebook and Twitter, IDFC Bank kept in line with their Personal Loan services with fun and quirky wedding themed post.
Building on the insight that an average person in India, spends one fifth of their accumulated lifetime wealth on a wedding, the brand offered an alternative to make dreams come true.
Designed in the form of wedding invitation cards, cleverly infusing promotional features of their Personal Loans services into the creative illustrations.
Highlighting the often forgotten financial constraints that make the dream of a lavish wedding true, IDFC Bank concluded their campaign with a contest on Valentine’s Day asking their followers to share their stories of the most expensive #ShaadiKeKharche.
Engaging with their audience by encouraging them to share their stories, IDFC Bank attempted to conclude #ShaadiKeKharche on a higher note.
Results
On Twitter, #ShaadiKeKharche delivered 8800 impressions with 259 engagements, with 22 Retweets and 42 Likes. And on Facebook the campaign delivered a reach of 16371 with 347 engagements, 312 Likes, 30 shares and 5 comments.
With the Valentine’s Day #ShaadiKeKharche contest, IDFC Bank garnered 180,318 impressions on Twitter, with 62 mentions and 69 retweets for an engaging activity that boosted participation from social media users.
The campaign helped the brand convert 63 clicks to their website from Facebook and Twitter.
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