Brand
Jack and Jones
Agency
WATConsult
Jack and Jones uncomplicated the process of shopping with a clever strategy that leveraged social media and enticed their target audience with a fresh approach.
Objective
Stepping away from the clutter of brands resorting to huge discounts to drive sales, Jack and Jones challenged their consumers with the #5kChallenge on social media.
Execution
Jack and Jones primary target audience comprises of youth, who enjoy challenges and are enamoured with social media. Amalgamating the two for the #5kChallenge, the brand asked their consumers to shop for as many products as they could, under 5000 INR, and upload a picture of their haul to social media with the campaign hashtag. #5kChallenge.
The brand promoted their campaign through their social media handles, and also leveraged Influencer Marketing to capture the maximum attention of their social media savvy audience.
Influencers and bloggers covered their shopping experience at Jack and Jones outlets using Facebook Live, raising awareness around the #5kChallenge which set in motion a domino effect among the social media universe.
Results
The #5kChallenge lasted over a month, and witnessed over a 100 entries from enthusiastic shoppers from different parts of the country.
It offered shoppers an additional bonus of shopping for maximum products under 5000 INR at discounted prices, and also a chance to win the #5kChallenge for more perks.
Entries flooded in on social media, elevating the curiosity among users who set out to make the most of the #5kChallenge and achieving the thrill of participating in a nationwide challenge.
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