Social Media Course Feature: Udacity

How did the idea of starting a Digital Marketing Learning Place come to you?

Digital marketing is a booming career option today in India. With striking features like cost-effectiveness, instant responses, flexibility, convenience and strong effectiveness, digital marketing is making a powerful impact in the world of Advertising and Marketing. Digital marketing is an industry worth $68 billion. Last year, advertising via mobiles and tablets rose to $6 billion and is estimated to reach 7.8 billion soon. This means that there is going to be a surge in demand for professionals skilled in Digital Marketing. Lately, social media optimisation has also been growing. Here, the marketer is responsible for promotion through social networking sites.

We at Udacity offer a wide range of nanodegree courses across various sectors. Looking at the ever increasing demand in the digital marketing field, we aim to give prospective students a platform to launch their career with a 360-degree understanding of digital marketing.

According to you, how important is it for a person to take this course?

If the candidate is a complete internet-freak with more than a basic knowledge about the internet, then this is the course to sign up for!

40% of the total population in India consists of the youth, who are tech savvy and have a very strong online presence, spending about 80 hours on the internet a week. Seeing this, corporates are willing to engage with their target audience and spread their products & services among them via digital media. Therefore, for someone who is looking at having a career in the field of advertising and marketing, this course is going to be an add-on skill to gain a better understanding of the ecosystem.

How often are the workshops/ Course held? What is the duration of the Course? Where are the Courses held?

Beginning March 22, the Digital Marketing Nanodegree Program is a unique, three-month online program that requires students to keep pace with their peers throughout the duration of the program.

Between instructional content, quizzes, projects, and other course-related activity, we estimate that investing 10 hours/week will enable the students to proceed through the program at a successful pace.

What is the course curriculum?

Students will cover the full range of digital marketing specialties, and build a broad foundation that will make them an invaluable addition to any company seeking digital marketing expertise.

COURSE 1 - Marketing Fundamentals

In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

COURSE 2 - Content Strategy

Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

 COURSE 3 - Social Media Marketing

Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

COURSE 4 - Social Media Advertising with Facebook

Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

COURSE 5 - Search Engine Optimization (SEO)

Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign

COURSE 6 - Search Engine Marketing with Adwords

Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

COURSE 7 - Display Advertising

Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Adwords by Google.

COURSE 8 - Email Marketing

Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

COURSE 9 - Measure and Optimize with Google Analytics

Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

Who should join the course - students, business owners, brand managers?

Anyone can sign up for Udacity’s Digital Marketing Nanodegree Program. No prior experience is required. Students should have basic computer skills and be comfortable navigating online. They need to have a Gmail and a Facebook account to complete the projects.

Hundreds of students have already registered for the first ever Digital Marketing Nanodegree course from around the world!

What platforms do you cover? Do you have different courses for different platforms? Can you shed some light on it?

We offer a wide range of innovative/specialised tech courses like Android Development, Robotics Nanodegree, Artificial Intelligence, Deep Learning, Self Driving etc. Our courses are designed by industry leaders working across companies like Google, Facebook, Didi Chuxing and others.

Our courses aim to give industry relevant knowledge to the candidates in order to help them re-skill/upskill.

Can you brief us on the Faculty profile?

Our instructors are industry experts/leaders in digital marketing sector. They act as expert partners where they constantly mentor the students and also support in rigorous project reviews. Our international team of faculty for Digital Marketing Nanodegree consists of Anke Audenaert, Alicia Morga, Daniel Kob and Julia Aspinal. Anke previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson. Daniel is an alumnus of Stanford Business School.

 In India, students will get exclusive webinars from Deepak Abbot - Senior VP, PAYTM and Ankur Singhla -  CEO, Tapzo. Additionally, they will get 10 hours of doubt solving session with Abhishek joshi who is the the head of digital marketing at Housejoy.

Type of Courses - Individual, group, corporate?

All courses are individual centric. However, we do have many corporate houses showing interested to enrol their employees for the courses.

Are there different courses for beginners and advanced users?

Yes, courses on our platform are offered for users in three levels:

• Intermediate
• Beginners
• Advanced

Can you share some testimonials? Can you share a successful brand case study?

The Udacity digital marketing nanodegree course has just been launched. The first cohort is starting from 22nd march but the promotional pricing will continue till 30th March. The second batch will begin from 10th April.

How much does the Course cost for: a) Individuals and b) Corporates?

The program is a single, 3-month term, offered at an exclusive introductory price of Rs 44,800 for those who sign up this month.

Do they help with internships/jobs?

The resumes of successful graduates will be shared with our hiring partners- Paytm, Ola, 1mg, Cashkaro, Urbanclap, Zomato, to name a few.

Contact details and Website

 Udacity