A simple change in habit can save water, says Tata Tea.

Tata Tea's Jaago Re made a comeback after three long years but sure has been quick, smart, and on point since then. On the occasion of World Water Day, Jaago Re launched a data back spot, hitting users right where they expect the least.

Did you know that washing a tea cup before the stain dries saves up to 50 per cent water? We didn’t either. But Tata Tea knew and decided to tell us the right thing at the right time. In 50 seconds, Tata Tea put across the importance of water conservation while reinstating the importance of the first cup of tea.

Jaago Re’s preactivism is contagious and makes a stronger appeal with every campaign. To read a detailed take on this campaign let us know on team@socialsamosa.com.