DigitalF5 will now manage the digital brand building activities of Livpure including website, search marketing, social content and mobile solutions.

The marketing mandate was won as part of the multi-agency pitch which saw participation from other leading digital marketing agencies.

Commenting on DigitalF5’s selection, Sushil Matey, Director  Livpure said, “Team DigitalF5 has a unique ability to differentiate between conversations with their category context. The organization has a proven track record of intensely mapping the consumer journey and then precisely utilizing the right opportunity with the most appropriate communication peg. We are happy to join hands with DigitalF5 and are confident that it will help us in creating a truly unique brand image of Livpure.”

Barin Mukherjee Co-Founder & CEO, DigitalF5, said, “Livpure is already a well-established player in its segment with a strong brand identity. However, like many other players in the category of water and air purifiers, it has so far focused on performance-oriented marketing operations. However, the target going forward is to focus on digital initiatives in enhancing its brand engagement and this is where our expertise comes in. We look forward to assisting Livpure in its goal of truly connecting with and educating its customers.”

The business would be managed by digitalF5 Delhi office.