London Dairy has been regularly reinforcing its premium position in India with innovations that are not only sensitive to the consumers’ discerning requirements but also continually shaping the category.

The mandate given to Salt Brand Solutions includes managing London Dairy’s digital communication and social media presence in India. This collaboration will focus on co-creating a content forward strategy to help the brand reinforce its connect with consumers and drive awareness about its premium offerings.

Speaking on his win, Siddhartha Singh, CEO of Salt Brand Solutions, said, “We’re ecstatic to be associated with London Dairy. We are confident that we will help them in reaching out to their target audience and establish London Dairy as a premium brand of ice creams.”

Prashant Sarwade, Marketing Head, London Dairy, said, “We are looking forward to this association with Salt and we hope to create a new and unique connect with our audiences over social media.”