The Small Big Idea adds two new feathers to its hat by bagging the digital mandates for Tiny Girl and Mukkti Foundation by Smita Thackeray. The agency will be managing all social media assets for both the brands.

As a part of the mandates, THE SMALL BIG IDEA will be designing and executing social media campaigns and build an engaged communities for both brands. While Mukkti Foundation by Smita Thakeray will focus on the informed, enriched and socially responsible netizens, Tiny Girl content strategy will revolve around engaging parents with young daughters.

Commenting on the new client win,  Harikrishnan Pillai, Co-Founder, The Small Big Idea says “We started off as specialists in the media and entertainment space, because the core team came from television. But over the last 2 years, clients from tourism, FMCG, BFSI have found us to be interesting micro-story-telling partners. We see stories as data with a soul. The content that performs has a more engaging soul than the one that didn’t. Guess our experience with entertainment helps us understand and deliver that value.”

“It’s interesting to work on 2 brands that is about girls and women from different backgrounds. Our agenda would be to create content that inspires them to be their awesome self. In this time and age, it’s the responsibility of content creators and brands to uphold the dignity of women while we tell stories and we will ensure that we keep that in mind.” Added Manish Solanki, Co-Founder, The Small Big Idea.

Mukkti Foundation, non-profit organization, which was started Smita Thackeray, works towards women empowerment in India. The foundation believes that building a strong digital presence is mandatory in creating conversations around women empowerment & upliftment. “Mukkti has always believed in quality, substance and personal dedication, but we are also aware that it is rare to find an association which believes in the same values as us. Thankfully TSBI is one of those very few who truly believe in these qualities and it shows in their work and attitude. With acute attention to each detail and active management of every aspect, it really feels as if for TSBI, everything is personal, and that's what makes us feel as if we are one big team working towards a bigger dream," said Rahul Thackeray, Managing Director, Mukkti Foundation

‘Tiny Girl’ is a Mumbai based girls’ clothing company that was started operations in 2012 and caters to young girls in the age group of 4 to 14 years. Kanji Patel, Managing Director of Tiny Clothing said, “As it’s our first foray into digital media, we needed someone who not only adept at digital media, but also someone who understood what we stand for. TSBI instinctively comprehended what we would need and we are confident that our partnership will be extremely fruitful.”

In three years since their establishment, THE SMALL BIG IDEA has created a distinct identity for itself and manages digital mandates for some of the biggest brands across verticals like Seychelles Tourism, Principal India, Viacom 18, ZEE Entertainment amongst others.