BlueOceanIMC ropes in Harish Krishnan

BlueOceanIMC appoints Harish Krishnan as the Group Head - Digital & Influencer Marketing- Mumbai. In his new role, Harish is responsible for growing and managing the Digital marketing side of the existing and new businesses at BlueOceanIMC with focus on content & influencer marketing.

He moves in from BlogAdda where he was instrumental in making  the company India's largest blogging community. His role was to Identify & manage influencers & create online strategies for brands/individuals apart from day to day operations.

Commenting on his new role, Harish, said, "I love challenges and believe that the right set of people can do wonders when they work together.  The Blue Ocean Business Strategy highlights how companies can create new markets within confines of existing industry and develop uncontested market space and make competition irrelevant. Our Blue Ocean is the market in which companies have an unmet need of a seamlessly integrated service provider . The best influencers are working to integrate branded campaigns into their unique stories and we want to be the catalyst here. Using the experience and the relationship I have built over the years, I see this as an extension of what I love doing merging with the vision of BlueOceanIMC.

"Differentiation and disruptive strategies can come from not necessarily what and how we communicate to perhaps where we are communicating. Harish joins BlueOceanIMC, when we are stepping up our growth ambition and have laid out clear plans for both digital and integrated growth. His impressive work and experience will help in growing BlueOceanIMC's digital offerings to its clients across all markets. We look forward to a seamless integration of our creative vision to offer the best value proposition to our clients." says Rahat Beri, MD - BlueOceanIMC.

Blue Ocean is a new age strategic marcom and digital consultancy. With over a 100 years of combined experience between our founders and leadership team , we have on board seasoned highly experienced and thorough professionals on board. We have hand picked senior people having domain expertise across various sectors and that is our differentiation in a market place that is inundated with other agencies. Experience has taught us that brands look at dealing with senior people who can give them solutions at the nick of time and that comes from industry insights and deeper knowledge of the domain. With a rich experience of working across many national and international Brands in different domains, we are here to create that distinction in both our planning & strategising with our client servicing.