With visuals of a war scene of fighter airplanes swimming in the air, visually pleasing rapid movements of these planes supported with a background narration of a girl, this official campaign of the Indian Air Force titled 'Ek Ladki Hoon Main' recalls how the society looks down upon woman.
Yet again, taking a feminist approach to their content Indian Airforce attempts to normalize and encourage women to become a part of the defense force of the country. Conceptualized by the GREY, the campaign looks at empowering women and changing the societal stereotypical perspective towards women.
Creative:
Sahil Mehta, Zishan Mohammed, Manoj Tapadia, Harshvardhan Sharma, Gurdev Singh, Arjun Bhimwal, Rajesh Kumar, Bhavya Goel, Piyush Jain, Gautam Bhasin, Varun Goswami, Sandipan Bhattacharyya
Account Management: Ketan Desai, Pulak Bhattacharya,
Vishal Pant Grey Works (Films): Samir Chadha, Sharad Shinde
Production House: Asylum Films
Director: Razneesh Ghai
Cinematographer: Mitesh Mirchandani
Executive Producer: Bhavna Singh
Director's Assistant: Aiman Ali Associate
Producer: Vidya Muraleedharan
Additional Shooting: Director: Samir Chadha
Producer: Mitalee Prabhu
Cinematographer: Dhimant Vvyas
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