Publicis Groupe launches Prodigious in India

Prodigious, a company from the Publicis Group that creates and delivers video, print and digital branded content has been launched in India by the Publicis Communications.

A specialist company from the Publicis Groupe, Prodigious will work with several agencies in the country, namely Law and Kenneth Saatchi and Saatchi, the Leo Burnett Group, Publicis Worldwide and MSL Group.

Loris Nold, Global COO, Publicis Communications, says in a press release, "Launching Prodigious in India was incredibly important to add to our existing footprint in the region, including China, Singapore and Australia. It's exciting news for our clients and agencies."

Vandana Watsa will lead Prodigious' maiden initiative of introducing video content stream in India. Ecstatic about her role and vision, Vandana says, "We have huge ambition for video production at Prodigious, and it is backed by the work we have done for some of the country's biggest brands - Thums Up, Bajaj V, McDonald's, Jeep, Amazon - over the past year. The team of executive producers, directors, line producers and editors is hand-picked by us, and it is only going scale up in the months to come. I am excited to be a part of the global roadmap and Saurabh's vision for Prodigious. I am confident of making it a reality."

Saurabh Varma, Chief Executive Officer, Publicis Communications India, said, "There has never been a better time to announce the launch of our own specialist production division. We hope to make Prodigious a major player in production in India in the next three years. To that end, we have made deep investments and put together a team of the best talent, technology and equipment to deliver world-class quality content for our clients. I am confident with Prodigious we have the most progressive content production company in India."