The new Royal Jordanian spot poses a question you can't ignore

Are you afraid of flying? Do you remember the first time you broke into a nervous sweat as you were seated, seatbelts fastened, afraid of dire consequences? Royal Jordanian addresses such anticipated dire consequences that are born out of discrimination of people.

Let's not beat around the bush. Terrorism is a matter of grave concern each time one steps into an airplane, first timer or frequent flier. Generalization has crept up in all our heads, correlating terrorism with a certain skin color, appearance, accent and many such discernible factors that are nothing but discrimination.

Royal Jordanian shows us how a generalization induced perception wreaks havoc into the mind of a person who is suspiciously scrutinized by every co passenger. That is discrimination and it is not okay. It never is.

A hard hitting video with a compelling narration and background score, 'Are you afraid of flying' shows us what goes on in the minds of people at the receiving end of discrimination.