Snapchat update adds longer view time for Snaps, new creative tools!

Things are changing for Snapchat, and unlike the past few months, this time things are changing for good! Say hello to some brand new tools with the new Snapchat update that will let you have much more fun whilst Snapping away with fellow millennials. Just FYI, you can view Snaps for more than 10 seconds now! Pretty shocking isn’t it?

Okay without further delay, lets see what this Snapchat update has in store for their users with the newest update. The ‘Infinity’ icon is something you will begin to see starting today, and tapping on it makes sure the message recipient can view the Snap for as long as they like! Although, things have not completely changed with Snapchat. The message WILL self destruct once they exit the conversation thread.

Earlier, Snaps had a maximum viewable time frame of 10 seconds, following which no matter how good the image is, it would cease to exist. Well, that changes today.

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In an official blog post, the company announces the new Snapchat update by saying the following, “We’ve all felt the frustration of not being able to fully enjoy a Snap – even after replaying it – and we wanted to give you the option of allowing the recipient to enjoy your Snap as long as they’d like. After your friend finishes viewing the Snap and taps to close it, it will delete as usual.”

Now the other changes you will notice with Snapchat are in the creatively playful side. You can now ‘draw using emojis’. Yes, you can literally use a ‘laughing’ emoji and write with it. For a strange caricature of laughing faces spelling out whatever you write. Could be fun right? I’m not sure though.

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Anyway, the final tool that completes Snapchat’s gift basket for users is that you can now eliminate unwanted objects, or photobombers from your Snaps by using the ‘Eraser’ tool. Yes you read that right! You can erase stuff with the Magic Eraser and replace it with the background.

Using the Magic Eraser tool, a soccer ball has been replaced with the background in the above image. Source

Snapchat continues to cater to a niche audience of sorts, being overwhelmingly favoured by millennials all over the world, and their audience likes to have fun! In an article published by TechCrunch, a survey published by Whatsgoodly shows us how Snapchat’s loyal userbase continues to hold their ground even after back to back assaults from Facebook and their family of Stories carriers.

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Josh Constine from TechCrunch writes in an article speaking about the rivalry between Snapchat Stories and Instagram Stories, “The surveys indicate that millennials and Generation Z millennials may still be staying loyal to Snapchat. They might have a larger network on Instagram, and they might already be using Instagram’s permanent feed. But these early adopters of Snapchat developed an ingrained behavior of opening and posting to it daily.”

So, as loyal as millennials are, they still are a fickle audience and these new features have the potential to retain their loyalties for months to come as they begin having fun with Snaps until Snapchat unveils something that captures their attention once again. Innovation truly is the key in this battle.