Shortlist for IDMA 2017 revealed

Indian Digital Media Awards (IDMA) moves one step closer towards the coronation of the groundbreaking work done in the digital ecosystem, as the honorable jury, has announced the IDMA 2017 shortlist.

Under the supervision of Jury Chair, Manoj Kumar, Managing Director & Area General Manager – ISC, GlaxoSmithKline Consumer Healthcare, the jury members have shortlisted brands under Web, Mobile and Tablets, Social Media, Search and PPC Campaigns and Special Awards categories, with top scorers listed under each sub category.

For the category of excellence under digital media with regards to Web, undersub categories including Best Banners, Best Benchmark Content, Best Website, Best Campaign and Best Digital Direct Response Campaign, brands such as Saffola Saffola Life, HotStar, Bajaj Auto Ltd, FYI TV18, Star Plus, Godrej Greens and many more well-known brands have been shortlisted for their phenomenal work.

The next category is, Mobiles and Tablets and includes Best Use of WAP, Best App Developed, Strongest Community Engagement, Best Innovation Mobile in Mobile Marketing and Best Campaign Mobile as sub categories. Brands such as HDFC Life Insurance, HDFC ERGO, Star Sports India, Pocket Dentist, Fevicol and many more have been shortlisted for their remarkable achievements under this category.

#RapForAB, OMG! Yeh Mera India, Tata Sky- Family Jingalala, HDFC Bank and many more have been shortlisted under sub categories of Best Use of Social Networks, Best Use of Videos, Most Effective Social Listening, and Most Effective use of Digital Analytics.

For Search and PPC Campaigns, Myntra, BMW India, Johnson’s Baby and many other well known brands have been shortlisted. The sub categories under this segment are Best SEO for Websites, Best PPC, and Best SEM Strategy.

These brands have been shortlisted after a thorough evaluation by the two-tiered jury.

Has your brand been shortlisted to win the most prestigious award across the digital media marketing spectrum in India? See the list of IDMA 2017 shortlist  here.

If you wish to register for TechManch, click here.