Reebook India partnered with Ministry of Ayush, to associate themselves with Yoga. The brand initiated #IDYWithReebok on the occasion of #WorldYogaDay.
The brand resorted to creatives, portraying fitness icons such as Malaika Arora and sporting Reebok outfits in various yoga poses, urging their users to take up the art of living healthy.
They further released a video featuring Malaika Arora taking the audience through various yoga poses and stretches.
In addition to the creatives, Reebok India, shared images of various Yoga sessions happening all around the country with #InternationalYogaDay2017. They tweeted out images of yoga gatherings at CP, Priyadarshani Park, DLF Cyberhub, and more.
With #IDYWithReebok, Reebok India is going beyond its sports oriented image, and re-establishing themselves, as the product that helps n healthy living. #IDYWithReebok trended on Twitter during the first half of June 21, Wednesday.
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