Pitching in their two cents in the gender equality debate, Dukes India, a biscuits and confectionery manufacturer makes their Twitter debut for Waffy, one of their most popular products with #SheIsMyBro.
Pivoted around the approaching Raksha Bandhan festival, #SheIsMyBro attempts to portray that the festival is not just about brothers, preaching that sisters too are protectors, best friends, and guardian angels to their siblings.
Is Raksha Bandhan only about brothers? Share your views using hashtag #SheIsMyBro pic.twitter.com/RuAiS8vI6t
— Dukes (@Dukes_Waffy) July 31, 2017
Based out of Hyderabad, India, and a part of Ravi Foods Pvt Ltd., Dukes India appear to be social media novices as their Facebook Page too is sparsely populated with activity since 2012. For their Twitter debut and a social media resurrection of sorts, Dukes India has come out with all guns blazing.
Tag your friends and ask them to join in our #SheIsMyBro contest.5 lucky winners will win Dukes Waffy Gift Hamper!Here are the contest rules pic.twitter.com/EhL9wrUzcv
— Dukes (@Dukes_Waffy) July 31, 2017
Q1: What is that one unusual gift you will give to your bro this Raksha Bandhan? Tweet us with #SheIsMyBro and you may win Waffy Gift Hamper pic.twitter.com/X0I6eFiZ5R
— Dukes (@Dukes_Waffy) July 31, 2017
Accompanying the campaign video for #SheIsMyBro, Dukes India has also rolled out a Twitter contest under the same campaign hashtag, for a chance to win a Dukes Waffy Gift Hamper. The contest involves answering a few queries from the brand around the Raksha Bandhan theme.
It's your awesome responses that got us on the trending list. #SheIsMyBro is now trending nationally! pic.twitter.com/5naGune3Jw
— Dukes (@Dukes_Waffy) July 31, 2017
At 127 followers, and a dozen tweets, Dukes Waffy’s the campaign did well to trend nationwide.
Would you like us to review Dukes India’s campaign? Let us know at team@socialsamosa.com or in the comments below.