DigitalF5 bags the mandate for Mainland China and Oh! Calcutta

DgitalF5 acquired the complete media mandate for Mainland China and Oh! Calcutta.

The two popular restaurant brands are a part of Speciality Restaurants Ltd, owned by hotelier Anjan Chatterjee, and their Search, Content, social media, planning and buying digital media responsibilities will now be handled by DigitalF5.

Commenting on the hire, Speciality Restaurants Ltd spokesperson said, “Our partnership with digitalF5 is primarily owing to our confidence that the team has a thorough understanding of the Digital realm—from Social & Creative to Tech & Search--as well as human behaviour. In the light of our soaring ambitions, we are confident that digitalF5 is a strong effector to help us expand our digital footprints and talk to our audience.”

Commenting on the association, Barin Mukherjee, Co-Founder, DigitalF5 said, “It's always exciting to work with brands who are passionate about what they do and Speciality Restaurants Ltd. are exactly that. They have introduced the Indian restaurant goers to authentic cuisine since their inception and have developed a brand which is purely built on understanding great food and driving quality experiences. With the digital media increasingly playing a larger role in helping the consumer choose a restaurant over the other, it would be a great journey for us to be a part of.”

Mainland China, with 54 outlets in 26 cities, is the largest stand-alone fine-dining restaurant chain in the country serving authentic Chinese cuisine from the major provinces of China. Mainland China enjoys unparalleled brand equity and is revered for the fine dining experience it provides. It has a pan-Indian presence across Mumbai, Pune, Vadodara, Ahmedabad, New Delhi, Chandigarh, Lucknow, Kolkata, Durgapur, Patna, Bhubaneshwar, Hyderabad, Bangalore, Cochin and Chennai.

Oh! Calcutta is an iconic restaurant brand that celebrates the diversity and array of tastes in the vast world of Bengali cuisine. By popularising it all over the country, Oh! Calcutta has brought the attention of millions of food lovers to the various delicacies of Bengali cuisine and has introduced authentic, generations-old recipes from the culturally rich region of Bengal to the rest of the country.