Madison Media acquires majority stake in Performance Digital Agency HIVEMINDS

Madison Media has just announced that it has taken a controlling stake in Bangalore based performance marketing agency, HiveMinds Innovative Market Solutions Pvt. Ltd. with a staff strength of 70 people and counts among its clients BigBasket, ABOF, ClearTrip, CloudNine Hospitals among others.

Madison Media already operates successfully in both Creative and Media spaces in the digital domain and many advertisers like Marico, Asian Paints, Godrej Properties, Tata Chemicals and ITC among many others use its digital services.

HiveMinds’ strengths have been in search, social, performance marketing, and programmatic buying and specialize in eCommerce, Education & Travel. Founded 6 years ago by Jyothirmayee JT, a pioneer in digital advertising in India with more than a decade of expertise in marketing, technology & data analytics, has led a critical role in digital marketing strategy & execution for industry leading startups like TutorVista, BabyOye, RedBus, TaxiForSure, Simplilearn & MobiKwik.

Besides successfully operating the Digital Agency business, HiveMinds has successfully leveraged their expertise in data driven marketing to develop a product INTUTEL, a market intelligence stack that combined with Madison’s programmatic platform CLEAR TRADE, will enable Brands to measure and improve customer interaction touch points necessary to influence purchases and thereby improving ROAS.

Says Jyothirmayee JT “Partnering with Madison is a big next step in our journey. We have so far excelled as a digital first agency and played a crucial role in the growth of leading startups in India. Joining hands with Madison, we can take our digital expertise, technology driven marketing to larger brands and innovate in omnichannel strategies for our clients”

Says Vikram Sakhuja, Partner and Group CEO Madison Media and OOH, “ This is Madison’s exciting partnership to deliver data driven outcomes. HiveMinds brings exciting and bold innovation in data mining and uses it to dynamically improve performance. As a first, we look forward to uniting consumer intent, interest and purchase in driving media insights.”

Says Lara Balsara, Executive Director who identified HiveMinds and successfully concluded an agreement with HiveMinds, “Marketers are embracing customer focused digital opportunities. I am delighted at the progress Madison Media is making in the Digital space in the last one year and having HiveMinds as part of us will further strengthen the way we partner with our clients in their digital transformation journey.”

Vishal Chinchankar, Chief Digital Officer and Nagaraj Krishnamurthy, Strategic Consultant advised Madison on the transaction and helped develop the integrated technology strategy.

Madison Media is India’s foremost Media Agency  handling a roster of blue chip clients like Godrej, Marico, Titan, Asian Paints, Raymond, TVS, Ceat, Blue Star, UBER, BJP, and in conjunction with Madison OOH, PMG (Sports Management), Mates (Celebrity Advertising and In-film placement) Turnt, (Activation) offers Advertisers a complete Media and Communications solution.

About Madison

Madison World is a 29-year-old diversified communication group, with 24 units across 11 specialized functions of Advertising, Media, Business Analytics, Outdoor, Activation, Events, PR, Retail, Entertainment, Mobile and Sports. It employs about 1,000 communication professional across cities in India, Sri Lanka, Bangladesh and Thailand.

About HiveMinds

HiveMinds is a 6 year old full-service digital marketing consulting firm with Search, Social, Performance Marketing & Programmatic buying capabilities. It is Bangalore based with a 70 people team and works with clients across India & GCC.