Social Media Agency Feature: Gutenberg

Who are we?

We are an integrated digital marketing agency in the fastest growing industry. Gutenberg is a global team of passionate storytellers, building memorable, measurable, stories for our brands. With our headquarters in New York City, we have eight offices across US, UK, and India. Our experts from various fields, are led by one common idea ensuring, ‘customer delight.’

What's in the name? 

In 1440 AD, Johannes Gutenberg invented the Gutenberg Press and laid the foundation for modern media. In a similar revolutionary fashion, we have been pioneers in the PR industry, evolving, into a one-stop digital agency that is changing the landscape of brand communication across industries and consumer segments.

What we do?

At Gutenberg, we have five storytelling divisions. We use digital, PR, content, mobile, and video as our building blocks — turning data and insights into powerful narratives.

Why we do it?

We believe that, great stories make great brands. We understand that change is the only constant and we are reinventing ourselves to resonate with the changing times. We are doing this by renewing our commitment to being the best storytellers and content creators. We are also embracing new technologies to tell these stories reimagining ourselves to bring an integrated story for outdoor and print. With an evolution in communication, digital marketing is on the rise in the communications industry and is a key element in our storytelling.

How we evolve?

The industry is growing at a fast pace. In this environment, the key to evolution lies not just in keeping pace with current market trends, but in being a thought leader. As the global revenue earned from digital marketing increases from $1billion to $4 billion, Gutenberg understands these trends and has evolved keeping in mind these developments. From a PR agency to an integrated marketing agency, we provide our clients with a complete range of services, while always retaining storytelling as our core value.

 Social responsibility in social media

It is imperative for organizations to be transparent and real.  Social media becomes a very important medium for an organization to showcase its social responsibility and commitment to various causes.

We have been associated with many not for profit organizations in the past. One of our clients, The Loomba Foundation, has been associated with us for more than 10 years now. During this period, we have been closely involved in building its brand. We have helped the organization in creating its website, maintaining its social media channels, and assist it in reaching out to the right audience, with the right messaging.

Need of the hour 

For me, the need of the hour is to have an Omni-channel and integrated marketing communication strategy for the brands we service. We need to keep a keen eye on changing trends in the market, making sure our content is innovative and spread across channels. There are three key crucial factors that guide our approach:

• The value and emotions of our target audience
• The content consumption behaviour and pattern of consumers
• Customer delight at the core

Considering these factors, we focus on a unified and integrated marketing communication plan for our target audience.

We learned the hard way

At some point or the other, all companies irrespective of size, location or industry face some crisis. What matters is you have it or you don’t, and you handle the crisis the right way or mess things up.

During the 2007 crisis, we were present in the US market and the crisis had an impact on us, our client’s revenues were affected, which in turn impact our revenue. So we reworked our strategy and, began our India story. We expanded to various geographies outside the US territory after 2007, and have grown multi fold.

They work with us

We have clients from various industries, some are recent partners, and some have been with us since our inception. The Loomba Foundation, Arizona State University (ASU), Black & Veatch, IIMB, Quicker, Red Hat, US India Business Council, Hoppit these are a few of our clients. 

Industry as we foresee

The industry is ever-changing and expanding. There is a shift in budget, as more and more investment is made in creating video content and digital marketing. India is at the early stage of digital and PR growth when it comes to a revenue perspective, and yet it shows great potential. The number of mobile phone users has increased to 4.77 billion, and this opens up another avenue to seed branded content among consumers. Though traditional PR is rising, digital marketing will be the next big thing in the coming years.

A day without Internet 

It will be like a day at the beach, missing our ‘Wilson’ (Movie Cast Away)

 Lastly, are you hiring?

Yes.