Big Zee Entertainment Awards garnered 58,38,569 Impressions

Brand

Big Magic

Agency

The Small Big Idea

For the sixth edition of The Big Zee Awards, social media helped transform the night into one of the biggest Bollywood events.

Objective

Big Zee Entertainment Awards leveraged social media in order to generate pre buzz before, during and after the event and drive conversation for their yearly rendezvous with Bollywood’s elite.

Execution

Big Zee live tweeted the proceedings from theAwards and leveraged the social media popularity of all the performers, attendees and winners to engage with all their fans and followers.

Performers such as Sunny Leone, Urvashi Rautela, Faisal Khan, Neeti Mohan, Raftaar, Award Winners such as Disha Patani, Ravi Dubey, and many more turned Influencers for the event on Twitter as they retweeted and liked the Live Tweets to generate maximum Reach and Engagement.

Results

The Big Magic Twitter handle managed to generate a considerable amount of hype and engagement for the Big Zee Entertainment Awards on Twitter.

#BigZeeEntertainmentAwards was trending across the country at the number two spot on Twitter during the event. After the event concluded, the conversation and intrigue around the campaign sustained the #BigZeeEntertainmentAwards hashtag under the trending section in Mumbai at the number five spot.

Some of the top performing posts from the Big Magic Twitter handle.

The Big Magic Twitter handle reached more than 440k people, and led to an increase of 98 followers for the account from 74 Tweets in total.

Over 58,38,569 Impressions were delivered by the Twitter activity from 17th August to 20th August.