DAN's Columbus India bags the digital mandate for Chasebid.com & MatchIPL

Viaan Industries, a popular licencing, entertainment and wellness company promoted by leading entrepreneur Raj Kundra and Bollywood celebrity Shilpa Shetty Kundra, has roped in Columbus India as its digital agency.

As part of the new mandate, the data-driven marketing agency from Dentsu Aegis Network, will handle the digital duties of the company’s upcoming offerings - Chasebid.com and MatchIPL Brands. The assignment will involve using Columbus India expertise in the digital ecosystem for customer acquisition, demand generation, digital media and real-time data analytics.

The account was won following a direct pitch and will be handled out of the agency’s Mumbai office.

Commenting on the new partnership, Raj Kundra, Chairman & MD, Viaan Industries said, “I am extremely happy to partner with Columbus India as our digital agency. Columbus India will help our latest brands - chasebid.com and MatchIPL - reach out to our potential users across the internet, thereby maximizing our reach and keep our focus on the cost of customer acquisitions.”

Nitin Sabharwal, chief business officer, Columbus India added, “Our target is to get Chasebid.com and MatchIPL maximum visibility and high intent, paying customers using some of the unique digital solutions built by Columbus India.”

Anurag Gupta, CEO, Columbus India said, “We are trying to make sure that the entertainment industry gets the best-of-breed digital solutions enabling them to increase their focus on digital customer engagement using the large base of ever growing mobile users available in India.”