From Dagdi to Digital - Daddy's movie marketing strategy

Social Samosa delves deeper into Arjun Rampal starrer Daddy’s movie marketing social media strategy.

Daddy, the Indian political crime drama film based on the life on gangster-turned-politician Arun Gawli hit the screens today. Actor Arjun Rampal essays the role of Gawli and is also the producer of the movie. Ever since the first trailer of the biopic was released, it created huge buzz on the internet, because of Rampal’s uncanny resemblance with Gawli in the movie.

From actively using Twitter, tying up with content platforms, releasing interesting teaser videos to give the audience a peek into the making of the movie or having celebrities endorsing the movie online, Daddy has surely taken an effective online marketing route to connect with the audience.

Social Samosa delves deeper into Daddy’s movie marketing social media strategy.

Twitter promotions:

An official Twitter handle of the movie @DaddyRealStory was made, from where the audience were constantly updated with all movie related latest happenings.

Arjun Rampal has also been quite active on Twitter and has a done a great job in terms of communicating to the audience any information related to the movie, like a small technical glitch in one of the theaters running Daddy was also effectively communicated to all this fans.

Special screening for the Gawli family

Arjun Rampal arranged a special screening of the movie for the Gawli family and he made sure to update his fans about it by sharing pictures of it from his Twitter handle.

Celebrity endorsements

Bollywood celebrities poured their best wishes to Arjun for the movie and showed their excitement to watch it.

Short videos to give a peek into the movie

The first official trailer came out on June 13 and has clocked more than 9.8 views on the internet. Just before the launch of the movie, there were other videos about the making of Daddy, the shooting experience and information about the real gangster were also shared on YouTube.

Kundalini Entertainment, ensured to keep the audience engaged with bits and pieces of information through interesting videos and this strategy, helped Daddy to stay in the news and create excitement among the audience.

Tie-ups with content platforms

Shudh Desi Endings

Shudh Desi Endings and Daddy came together to make a video titled 'Daddy Movie Spoof' starring Arjun Rampal and it showed what happens when Daddy meets Jack Shukla and team.

Miss Malini

Miss Malini featured a video with Rampal titled 'Interrogating Arjun Rampal' where he revealed interesting details about the movie.

Bollywood Life

A lot of the online channels, also interviewed Arjun Rampal to know more about the movie and his experience.

Bollywood Hungama.com

Republic World

Film Companion

It will be interesting to see if a period film based from the 1970's  will have a good box office collection, with the help of their smart online marketing strategy. Let's wait and watch.