Embrace the New - India's first tampon commercial!

Sofy India launched the country's first commercial to talk about tampons, titled Embrace the New and urges users to not miss it.

Menstruation is still a tabooed topic in our country and brands in the women hygiene space are making an attempt to break the inhibitions through their communications.

Sofy India launched the country's first commercial to talk about tampons, titled Embrace the New and urges users to not miss it. The campaign conceptualized by JWT India aims to educate women about the use of tampons and also attempts break the numerous myths which one have regarding its use.

The brand has released two videos till now and is using the hashtag #EmbraceTheNew to start conversation on a subject which has not been spoken about much till now.

People within the advertising fraternity are also showering praises for the attempt made by the agency and the brand

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