[Infographic] Significance of Colour in Branding

Creating a brand identity is easier said than done, and many a times, the more trivial details are what matter the most. Even the colour in branding carries a significantly deeper meaning than mere appearances.

Like ‘Red’ signifies passion, energy and excitement, it is also the color associated with anger and aggression, whereas. The color Orange, is perceived by 26% of people to be ‘Cheap’.

Colours say a lot more about your brand than you like to think. They convey your personality and objective - colours go beyond words.

So, how can you know which colour stands for what? With this Infographic of course. Understand the many complexities, the gender based preferences towards different colors and more to discern the best choice for colour in branding.

This Infographic was originally published here.