Social Samosa takes a look at some of the popular series-based ads which brands have experimented with.
The release of series-based ads from brands is a trend seen in the last few years. This marketing strategy is working quite well for their respective target audience. Considering today, the audience consumes most of their content online, brands are finding series-based ads an attractive medium to package their content and present it in the cluttered world.
Two months back, Honda Jazz took to the content marketing route to reach out to their 'uber-cool' target audience with their campaign 'Sexy and I know it' to promote their car and its wide array of features. Featuring popular faces like Rohan Joshi, Sarah Jane-Dias and Tahir Raj Bhasin, the tonality of the communication was quirky and humorous. Each of these videos garnered more than 50,000 views on YouTube as well. Around the same time, Nissan also released their series of ads online titled #StayConnected to educate the audience about the different features of the car with the help of a story.
In the same month, Airtel joined hands with content creator TVF to create a LIVE web-reality event. Featuring Jitendra Kumar, lovingly called Jeetu by his fans, the series showed him dared to live alone in a house with surprises and dares being thrown at him by the brand.
Last year Durex & Y-films came together in the series 'Sex chat with Pappu & Papa', which encouraged dads to have open sex conversations with their children. It did really well in terms of viewership.
Social Samosa takes a look at some of the popular series-based ads which brands have experimented with.
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