Facebook's standalone Events app rebranded as Facebook Local

Facebook is known for many things, truly many many things but quitting or giving up, is most certainly not one of them. Their standalone Events app has had a fresh life infused into it and shall now be known as Facebook Local.

It’s new yes, but only for Facebook’s family because it is a combination of many other apps such as Foursquare, Yelp and also Facebook’s Events which helped users digitally RSVP to birthday parties, Halloween and anything and everything in between. Facebook Local is now being called so because it is not merely just for Events anymore.

You can locate restaurants, bars, and other places that could feature into your weekend itinerary soon after payday hits, and affordable stripped down to basics food only places when you’re experiencing the month end blues.

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“Facebook Local combines events and permanent places to a single search engine powered by Facebook’s 70 million business pages plus reviews and friends’ checkins.” TechCrunch reports and Facebook Local product manager Aditya Koolwal told TechCrunch that the goal was to “Make it a lot easier to do certain kind of looks ups that are very common when making plans with friends.”

Facebook Local was announced last Friday, 10th November, and is intended to rise as a Phoenix from the ashes of Events that could not make it past #139 on social networking app charts and managed some 100,000 downloads as per TechCrunch.

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There won’t be any ads. For now.

“Facebook first launched the Events app just over a year ago to help that one friend who rallies everyone to go out and figure out where. It was useful for seeing Event invites and wall posts in one place, and seeing nearby happenings on a certain day. But it was a bit buggy, redundant with the main Facebook app’s event feature, and ruled out places that were fun every night rather than just when they threw parties.” writes Josh Constine from TechCrunch

Facebook Local has been available on Android and iOS app stores in the United States since 10th November and could soon be rolled out globally.

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