BankBazaar’s the #GoPaperLess takes a refreshing route

Disbursals, interest rates, applications, wet signatures – do such words baffle you? Well, you’re not alone! But getting a loan the traditional way is longer a nightmare that you have to through!

Fortunately BankBazaar understands these hassles and seems to have found a new way to get past all the horror of processes and paper work. Simplifying the process a whole lot, BankBazaar has launched multi-brand, and paperless e-KYC platform for instant loan approval.

For the unacquainted, the initiative fast tracks loan applications and allows applicants to upload statements through net banking, making the entire process paperless.

If, this also is too much to understand, BankBazaar has an entertaining message in store for you.

https://www.facebook.com/bankbazaar/videos/10155910388659468/

The core objective behind the campaign was to give people a new understanding of the loan application process, with a fun twist and explain the advantages of paperless banking in an unexpected, entertaining format.

The collaboration with Voctronica, makes the campaign interesting and not to forget, catchy. The lyrics are bound to get on you!Arjun Nair, Warsha Easwar, Clyde Rodrigues, Raj Verma and Avinash Tewari are the members of the band that is known to create songs without using any instruments. The lyrics seamlessly blend the brand message with statements like loans in 30 minutes and make the update.

BankBazaar has managed to eliminate the typical complicated jargon and serious tone that BFSI brands usually maintain with this#GoPaperLess campaign. The video also resonates with millennials who are mostly first time loan takers and stir away from formalities.

The brand manages to crack the clutter amidst BFSI brand campaigns that are either too complicated to too emotional.