iris launches For The Forward - a new chapter with a new look and proposition

iris is ending a great year by announcing the launch of their new logo and new proposition, and a new tagline, For The Forward.

The new logo, based around the ‘I’ of iris, is a bold move away from the existing identity, and a bold visual representation of moving forwards. ‘ For the Forward ’ focuses on streamlining and strengthening its multi-specialist network offering for clients.

Globally, iris has grown 13% year on year since 2015 and predicts the network will generate £100m+ worth of revenue for the first time in 2018.The announcement follows the successive expansions of the agency with its office opening in Bangkok, and senior hires across the region. The growth also reflects the progressive brands that the agency works with within the APAC region – the likes of Starbucks, Samsung, Philips, Jägermeister, Chang Beer, LEGO, to name a few.

The new tagline is a statement that reflects the network’s skill set and what it delivers for clients – the reality of how to approach and benefit from disruption. A commitment to taking ‘bold leaps’ rather than playing it safe.

Ian Millner, founder and CEO of iris said: “We asked ourselves, how can we be the most valued and valuable partners our clients can have? Networks are struggling to grow; consultancies are coming in, in-sourcing is growing… For the Forward is representative of our belief that in these unstable and disruptive times the last thing a client should do is play it safe. Our promise to clients is that we will move their business forward and navigate this new landscape. The ability to evolve and move forward is one necessary for survival - and it is something we share with the clients we work with.”

Rajive Mathur, Business Head of iris Delhi said: “For the Forward’ further upholds our commitment to keep moving, to evolve every day, and to be able to meet the needs of our clients and create meaningful value for them. It epitomises the agility and ambition of iris Delhi.”

The iris network now consists of iris, serving as the integrated creative shop; Iris Concise providing management consultancy, data analytics and CRM; and Iris Culture specialising in sports marketing, brand experience and entertainment. Some existing clients will work with iris across all of these areas of the business; others will work with iris on a specialist discipline level.

All offices within the network will work with the new branding, existing brands will be streamlined to offer more clarity of service to clients, and acquired companies within the iris network will rebrand to fully sit within the iris ecosystem.