Ketchupp reaches 1.13m people during National Nutrition Week

Brand

Ketchupp

An artificial intelligence based food recommendation platform, Ketchupp educated the masses about the food they eat and what it constitutes during the National Nutrition Week this year.

Objective

Ketchupp’s primary objective with their National Nutrition Week campaign was to spread the word about healthy living, and informing social media audiences about the nutritional values of both junk, and healthy food, equipping them with the knowledge to make a better choice.

Execution

Ketchupp worked towards disseminating information about the nutritional content of various foods and food items, posting mythbusters and other engaging yet educational trivia on Facebook.

https://www.facebook.com/KetchuppIndia/photos/a.1583964931851459.1073741828.1577478582500094/1971039126477369/?type=3&theater

https://www.facebook.com/KetchuppIndia/photos/a.1583964931851459.1073741828.1577478582500094/1971776423070306/?type=3

The brand highlighted junk and unhealthy foods and the amount of nutritional content in them, proposing healthier alternatives instead.

https://www.facebook.com/KetchuppIndia/photos/a.1583964931851459.1073741828.1577478582500094/1971433333104615/?type=3

Dedicated website banners were created by the brand, and a consistent content theme was conceived.

Ketchupp employed humour and engaging visuals to break the clutter and grab the attention of social media audiences, urging them to make the switch to healthy eating habits instead of opting for junk.

https://www.facebook.com/KetchuppIndia/photos/a.1583964931851459.1073741828.1577478582500094/1971245916456690/?type=3

Awareness was also spread by encouraging users to tag their friends and impart this valuable information to them, making the switch to healthy food habits together.

Results

Ketchupp managed to create a Reach of more than 1.13 Million across digital platforms, successfully directing more than 1750 social media users to choose the healhtier alternatives from websites such as Amazon, Swiggy, Grofers and more.

The brand also managed to register engagement that peaked at 3.49 Lacs, resulting in Ketchupp’s social media posts being shared 12,600 times.