Saregama Carvaan takes an emotional route in maiden campaign

Saregama launched its first ever digital film for its new product – portable digital audio player with in-built stereo speakers and 5000 evergreen Hindi songs inside - Saregama Carvaan

The Womb has conceptualized the 5-minute long film for Saregama Carvaan

The film showcases a couple and how a song is an integral part of their relationship. It is the husband’s stress buster, it is his solace, his happiness and joy. it is also his ‘lori’! Until one day, his wife passes away and the song ceases to exist.

Their son, who has been observing the song and its role in the relationship of his parents, gifts his dad a Saregama Carvaan. It may never replace his mother, but will help to bring the song and the associated memories back to life.

The campaign is being heavily promoted across social media platforms and had 132,686 views (at the time of filing the report) on YouTube.

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